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Dec 21, 2009 

One third of people feel guilty if they treat themselves and half prefer logos on their luxury goods

"Synovate's CEO for the UK and luxury research expert, Jill Telford, said people have an odd relationship with luxury. 'Some of us feel we deserve it and revel in unabashed luxury. Some indulge in it but feel they maybe should not have. Some cannot afford it, but want it. And for many, it's simply not even a consideration... the basics in life are tough enough to obtain. 'Of course a recession makes luxury retail even more challenging. Selling things that arguably people do not need during a time when many are at least morally forced to examine their spending patterns makes for interesting times."

The FINANCIAL - One third of people feel guilty if they treat themselves and half prefer logos on their luxury goods:

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