Market Watch : Could Attracting Foreign Tourism -- A Remedy for U.S. Economic Woes?
Globalysis Ltd., a leading international boutique strategy consultancy, issued its Strategic Perspective white paper suggesting that attracting more foreign tourism could be a significant component to boosting the United States economy. The Globalysis strategy white paper states that there are significant gains to be made from increasing the role of foreign tourism in the United States economy, especially due to the weakened state of the U.S. dollar making the United States more attractive as a destination to foreign tourists.
According to the U.S. Bureau of Economic Analysis, the tourism industry in the United States contributed a total output of US$1.32 trillion to the United States' GDP in 2007. Globalysis suggests that the United States federal government strategically invest US$100 million in international advertising campaigns, initially focusing on 10 key international inbound markets over a 6-month period. The white paper also recommends the streamlined issuance policy of tourist visas at U.S. embassies around the world to foreigners intending to visit the United States. The white paper further suggests that a more welcoming environment be created for international visitors at all points of entry to the country, especially at airports. Note EU-Digest: "Security measures at US Airports, some of them totally ridiculous, presently make traveling to the the US more of a chore than a pleasure".
Labels: Tourism, US Economy
