NewsMax: US Medical Services: Putting Count Dracula in Charge of the Bloodbank? Microsoft Wants Your Medical Records
US Medical Services: Putting Count Dracula in Charge of the Bloodbank? Microsoft Wants Your Medical Records
Microsoft, the $51 billion computer-software giant, is not satisfied with simply being the major systems provider for most computers in America -- it also wants to hold your personal medical records, and everyone else's in the country. The Redmond, Wash.-based firm started by Bill Gates sees this as good business, and even plans to offer advertising along with computerized searches of your records. "Our goal is to become an advertising powerhouse," Microsoft CEO Steve Ballmer tells Advertising Age. "Today, we're the No. 3 seller of Internet ads. We're determined to allocate the talent, the resources, the money, and the innovation to be the pre-eminent software provider for advertisers, publishers, and agencies. We have all the pieces we need to succeed."
Microsoft says today’s health care record keeping in the US is messy and not ready for the digital world. The company plans to do something about it.
